• Rows of pretty Miette cookies (try the walnut chocolate chip)

    Rows of pretty Miette cookies (try the walnut chocolate chip)

  • The Gefilteria

    The Gefilteria's black and white cookie stick (so you get black and white in each bite!)

  • First Prize Pies

    First Prize Pies' luscious s'mores pie

  • Mile End providing some savory relief amongst all the sugar with bagels and lox

    Mile End providing some savory relief amongst all the sugar with bagels and lox

  • Over 30 vendors to check out at Super Duper Market

    Over 30 vendors to check out at Super Duper Market

  • Don

    Don't leave without trying Tartine Bakery's blueberry coffee cake

To Market, To Market We Go

You can’t help but have high hopes for a market that calls itself not just super, but super duper.

Paper Magazine‘s fun three-day pop-up, Super Duper Market, has brought over West Coast favorites like Tartine Bakery, Miette and Boulette’s Larder, and set them up alongside tasty local vendors including Liddabit Sweets, La Newyorkina and Danny Macaroons.

Yep, Super Duper Market is like a candy store for grown-ups, with all sorts of sweets, cakes, cookies and ice creams. Thankfully there’s Mile End schmearing bagels in the corner so you can balance out the sugar overload.

So why are all these cult San Francisco eateries in New York for just three days? Tartine, Miette and Boulette’s Larder all said the same thing: “we love Kim (Paper Magazine Editor Kim Hastreiter) and we’d do whatever she wants!”

Don’t leave without trying Tartine’s ethereally-light blueberry coffee cake (there was a rush for it as soon as doors opened this morning at 11am), Brucie‘s house-made ricotta, and Gefilteria‘s deliciously refreshing kvass lemonade. Kvass? Eastern Europeans will remember this elixir from their childhood, and it’s worth revisiting – if only as a base for cocktails. Gefilteria make their kvass using beets and recommend mixing it with white whiskey and mint. Nazdarovye!

Pop in to the pop-up if you’re heading to the High Line or Chelsea Market this weekend. If enough New Yorkers show our San Francisco friends some love, maybe they’ll be convinced to set up shop here. And once you try Tartine’s coffee cake, you’ll know why that would be a very good thing.

Super Duper Market, 410 West 16th St, NY. Friday, July 13th, 11 a.m.-4 p.m., Saturday, July 14th, 11 p.m. to 6 p.m. and Sunday, July 15th, 11 p.m. to 4 p.m.

  • Cooking Channel is giving away free summer eats at Smorgasburg this Saturday

    Cooking Channel is giving away free summer eats at Smorgasburg this Saturday to celebrate its second birthday

  • San Francisco

    San Francisco's famed Tartine Bakery is coming to Chelsea for a three-day pop-up called Superdupermarket

  • The mad scribblings of Lost and Found

    The mad scribblings of Lost and Found's first dinner menu, including Trail Mix Ice Cream

Quick Bites

A pop-up with free food and beer? Sure, why not?

Cooking Channel is hosting its Summer Eats Pop-Up at Williamsburg’s Smorgasburg today between 1 and 5pm, giving away buffalo wings, quesadillas, pulled pork sandwiches and beer from Brooklyn Brewery. The pop-up will then hit the road stopping at five cities across to country to celebrate the channel’s second birthday.

Chelsea will play host to a unique pop-up food market called Superdupermarket from July 13 to 15. Organized by Paper Magazine editor Kim Hastreiter who is giving every vendor free space under the condition they must “sell something amazing,” the incredible line-up includes local restaurants Red Rooster, The Spotted Pig and Fat Radish, alongside San Francisco’s Tartine Bakery, Boulette’s Larder, Miette Candy and many more. Superdupermarket, 410 West 16th St, July 13-15 from 11 a.m. to 4 p.m.

Eleven Madison Park’s forager Kyle Fiasconaro is starting a series of pop-up dinners on Long Island called Lost and Found with other local chefs, offering a four-course farm-to-table dinner for $45. Email  lostandfoundrestaurant@gmail.com to sign up for the next dinner.