You can’t help but have high hopes for a market that calls itself not just super, but super duper.
Paper Magazine‘s fun three-day pop-up, Super Duper Market, has brought over West Coast favorites like Tartine Bakery, Miette and Boulette’s Larder, and set them up alongside tasty local vendors including Liddabit Sweets, La Newyorkina and Danny Macaroons.
Yep, Super Duper Market is like a candy store for grown-ups, with all sorts of sweets, cakes, cookies and ice creams. Thankfully there’s Mile End schmearing bagels in the corner so you can balance out the sugar overload.
So why are all these cult San Francisco eateries in New York for just three days? Tartine, Miette and Boulette’s Larder all said the same thing: “we love Kim (Paper Magazine Editor Kim Hastreiter) and we’d do whatever she wants!”
Don’t leave without trying Tartine’s ethereally-light blueberry coffee cake (there was a rush for it as soon as doors opened this morning at 11am), Brucie‘s house-made ricotta, and Gefilteria‘s deliciously refreshing kvass lemonade. Kvass? Eastern Europeans will remember this elixir from their childhood, and it’s worth revisiting – if only as a base for cocktails. Gefilteria make their kvass using beets and recommend mixing it with white whiskey and mint. Nazdarovye!
Pop in to the pop-up if you’re heading to the High Line or Chelsea Market this weekend. If enough New Yorkers show our San Francisco friends some love, maybe they’ll be convinced to set up shop here. And once you try Tartine’s coffee cake, you’ll know why that would be a very good thing.
Super Duper Market, 410 West 16th St, NY. Friday, July 13th, 11 a.m.-4 p.m., Saturday, July 14th, 11 p.m. to 6 p.m. and Sunday, July 15th, 11 p.m. to 4 p.m.