All posts tagged "food trucks"

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Food Truck 101: An Illustrated Study

By Mikaela Flynn on October 8, 2012 / No Comments / Categorized Featured, Food Trends, Good Reads, Photos

Back in July, Underground Eats teamed up with the Morris Grilled Cheese truck in offering an exclusive Food Truck 101 crash course.  The class sold out quickly.  Apparently there are a lot of people with hopes and dreams of starting their own food truck.  And we don’t blame them. It appears the food truck trend is here to stay as their popularity continues to grow and the quality of food heightens.  Sure, there could be a lot of money to be made in starting a food truck, but as the students who attended July’s class learned, there are also a lot of costs and obstacles to overcome before hitting the wide open road heading towards food truck success.

Based on the popularity of the first Food Truck 101 course, plans to offer a second class have a commenced.  Until a date is finalized, you may be interested in doing some study prep by browsing the above gallery.  These images, featured in an article forwarded to us by Amanda Morris,  illustrate some of the ins and outs of running a food truck.  Read the entire article, here.

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    Prefer an ice cream truck to a luxury town car? Uber has got you covered

Uber Test Drives On-Demand Ice Cream Trucks Tomorrow

By Mikaela Flynn on July 12, 2012 / 1 Comment / Categorized Featured, Good Reads

It’s a hot day and you and your friends are sweating it out, wishing that at any moment you hear the enticing chimes of an ice cream truck on its way to save you with its chilly treats.

Tomorrow (when the forecast predicts temperatures near 90 degrees), wishing will not be necessary.  Uber has got you covered.  The San Francisco start-up private car service will be adding ice cream trucks to their on-demand app as part of a one-day experiment.  In New York, San Francisco, Seattle, Chicago, Boston, Washington D.C. and Toronto, people will be able to use their Uber app to request an ice cream truck to roll up to their selected location.  In each city those who summon a truck will be able to purchase ice cream in bundles with each city offering different selections.  In New York, for example, $12 will include a bundle of five gourmet ice creams from Coolhaus and Van Leeuwen.

No more screaming for ice cream.  Now there’s an app for that.

Below you’ll find Uber’s YouTube video for promoting tomorrow’s special offer, highlighted by a cameo with Underground Eats’ friend (and apparent professional actor), Ed Casabian of Uber.

So…You Want To Start a Food Truck?

By Julia Blanter on July 9, 2012 / No Comments / Categorized Featured, Food Trends, Underground Eats, Unique Events

You’ve come up with an awesome idea for a food truck. It’s going to be fusion Ukrainian-Korean, you’ll call the truck Boris, and you’ll serve kimchi-stuffed pierogi. With sriracha-laced sour cream! It’s going to be a huge success!

But hold on, what about the permits, and the parking, and the police? Sounds like you need a food truck 101 class, and luckily we’ve set one up exclusively for Underground Eats members, hosted by Michael Jacober, ex-Per Se, now owner of one of our favorite food haunts, the Morris Grilled Cheese truck. Join us on Sunday, July 15th at 10.30am-12.30pm on the forecourt of Brooklyn Public Library at Grand Army Plaza for an unmissable class on starting your own food truck, followed by one of their signature grilled cheese. Get your tickets here. Prospect Park’s monthly Food Truck Rally will also be on so you can sample other delicious bites (all in the name of research, of course).

In the meantime, here’s another brilliant infographic from Mashable on the rise, and rise, of food trucks across the country.

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    Red Hook Lobster Pound lobster BLTs

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    Feed Your Hole truck

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    Coolhaus truck

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    Peanut butter-smothered crispy bacon-topped hot dog from Feed Your Hole

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    Morris Truck's Michael Jacober and Harris

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    Bongo Brothers Cuban truck

A Trucking Good Dinner

By Julia Blanter on April 19, 2012 / No Comments / Categorized Strange Eats, Unique Events

What better way to welcome the warm weather than with a cold beer, lobster roll and…a peanut butter-smothered crispy bacon-topped hotdog?

We couldn’t resist this off-the-menu heart stopper from the Feed Your Hole food truck at last night’s Drive-In Dinner hosted by Edible at Brooklyn Brewery. A five-course dinner dished out by five of our favorite food trucks – Morris Truck, Red Hook Lobster Pound, Bongo Brothers, Coolhaus and those bad boys from Feed Your Hole – with beer pairings: genius.

Luxury Hotels Jump on the Pop-Up Bandwagon

By Julia Blanter on April 6, 2012 / No Comments / Categorized Celebrity Chefs, Pop-Ups, Unique Events

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Forget club sandwiches and the ubiquitous Caesar salad, luxury hotels are embracing alternative dining.

Our favorite culinary exploits include Eric Ripert‘s barbecue pop-up at the Ritz-Carlton Washington D.C. later this month, and José Andrés‘ pool-side food truck – designed by Philippe Starck no less – at the SLS Hotel South Beach in May. Quebec City’s Auberge Saint-Antoine is opening its second food truck in June, using ingredients sourced from the hotel’s farm on a nearby island.

Last year, the Setai Hotel in Miami hosted a food truck curated by Michelin-starred chef David Werly, featuring Wagyu hot dogs and gourmet burgers.

And you thought 24-hour room service was exciting.